01
Gradual
Color builds over several uses, so there is no sudden change.
Target launch
July 28, 2027
Wednesday, 12:00 AM Pacific time.
In your time zone: placeholder.
Day 0 of 3030 days to go
A target,
not a promise.
July 28, 2027 is the date we are working toward. LIUMIQ is still in development, so the date can move as the formula work moves.
This page always shows our current target, in Pacific time.
We will only share product details and results when there is evidence behind them.
Where things stand
From idea to launch.
- Sep 28, 2026
Countdown starts
We set July 28, 2027 as our target launch date.
- Today
In development
There is no product to buy yet. We are at the start of developing the first formula: a gradual color product for gray hair.
- Jul 28, 2027
Target launch
The date we are working toward. People on the waitlist will be among the first to hear what is ready.
What we are working on
How we're designing it.
02
Natural-looking
The goal is a soft shade that blends gray, not a flat, single-tone color.
03
Your pace
Use it until you like the result, then less often to keep it.
LIUMIQ is still in development. These are design goals, not test results. It is a hair color product, not a treatment.
Hear it first.
Join the early-access list to hear about major development updates.
Questions
Not yet. We are at the start of developing the first formula.
A gradual color product for gray hair. It is designed to add natural-looking color over several uses, so the change is slow and even.
No. It colors gray hair so it looks closer to your natural shade. It does not change how your hair makes pigment, so your hair's own color does not come back.
Not yet. We will share product details once the formula has been tested.
We're aiming for July 2027. The countdown at the top of the page shows our target date. Join the waitlist to hear about major development updates.
You'll be among the first people to hear when LIUMIQ is ready to buy.